New City of Santa Clara Logo Sets the Stage for Super Bowl LX and World Cup 2026

With Super Bowl LX and several FIFA World Cup matches set to take place at Levi’s Stadium in 2026, the city of Santa Clara is stepping into the global spotlight like never before. To mark the significant occasions, the city revealed a new logo last week, accompanied by the slogan “Where The Mission Meets The Moment.”

While the ambition is clear, the execution has provoked mixed reactions. 

The logo attempts to spell out the word “mission” using many abstract shapes. However, the intended word is difficult to discern, leaving many viewers confused about the message. The colors green, orange, blue, pink and purple evoke a rainbow pattern, but their symbolism isn’t immediately recognizable. 

Each color is intended to represent a local landmark. Green features the Central Park Pavilion; orange includes a microchip, highlighting Silicon Valley’s technology legacy; blue illustrates a part of Levi’s Stadium; pink showcases the city’s iconic “Peace Rose;” and purple depicts a kid kicking a soccer ball, emphasizing youth and sports. 

The City of Santa Clara unveiled its new logo last month. (Nina Glick/The Santa Clara)

While these symbols are effectively chosen to reflect Santa Clara’s identity, their meanings are not communicated well through the design. The symbols feel disconnected from the overall message, making it hard for viewers to grasp the city’s true colors. 

This moment marks a major milestone for both Santa Clara and the Bay Area. The Bay Area Host Committee, a nonprofit organization dedicated to bringing major sporting events to the area, is leading the planning efforts for both tournaments. 

Adding to the city’s already packed sports calendar, the NFL announced on Oct. 22 that the 2026 Pro Bowl will be held at San Francisco’s Moscone Center on Feb. 3. Once again, the Bay Area Host Committee will play a main role in organizing the event. 

As Santa Clara prepares to welcome the sports world, its new slogan aims to capture the city’s energy and ambition. Yet in a year defined by global attention, a logo that clearly communicates the city’s love for sports can make all the difference.