Marketing power

By Editorial

We've all seen them during that 30 second break between television shows. The standard McDonald's commercial on every channel, the typical L'Oreal commercial here and there, and of course the random competing pizza commercials.

Pretty normal, right? Well recently, commercials have managed to turn the most hedonistic products into glamorous necessities.

Take for example the Valtrex commercials. The product is clearly for those who have herpes, but the commercials demonstrate extremely active people experiencing the "vast adventures in life."

From hiking, to fishing, to scuba diving, the commercials take you into a world down under. Within that 30 seconds, you actually think you've been transported to the Discovery Channel.

Then you wake up to reality and realize: horseback riding and herpes? Not a good mix.

Marketing has completely warped our minds. When you can sip a cup of coffee and watch a Valtrex, Viagra, or Levitra commercial without blinking, wow.

We don't even question why a person suffering from an inflammation would be dancing around, swimming and flirting with a potential lover.

These commercials don't show the embarrassment of impotence, or the life-long suffering of incurable herpes.

Not to mention, they have made these products household names, even with college students.

It's not just McDonald's and L'Oreal anymore, it's McDonald's, L'Oreal and Valtrex.

The power of marketing folks.

Whoever had the creativity to normalize these products deserves a raise.